Tuesday, May 31, 2011

NEW PRODUCT IDEAS AND TAPELESS


NEW PRODUCT IDEAS AND TAPELESS
 
As a company that prides itself as a “problem solver”, the question, “ how do you come up with your new product ideas?”, often arises.  By far, the majority of new product ideas come from what the market dictates.  As requests for a solution to a particular problem increase from healthcare providers and patients, either at shows or by email, Tapeless looks at the market potential and then creates the product for that problem.

Not all products are seen under the Tapeless trademark.  Tapeless receives requests from other wound care companies to develop a product that will augment the efficacy or marketability of their product.  This is especially the case in the “fixative” market, wherein other products have difficulty in staying where they are placed or meant to function.  This often takes the form of a joint venture.

Another place that Tapeless uses its problem solving creativity is in special need markets, which are not significant from a monetary standpoint, but require our technology to help a specific patient population.  Such a case is the EB, or epidermolysis bullosa children and adults.  Tapeless significantly reduces pain, decreases dressing change time and is easier to apply and remove.

At times, Tapeless receives requests from healthcare providers or patients for a “one of a kind” wound dressing holder for a unique problem that otherwise has no solution.  One such case was a request by a mother whose child had leukemia and required a solution for the combination of a feeding tube, a central catheter and tape ulcers.  Tapeless was able to design and manufacture a single dressing holder that dealt with all 3 problems.

With all of these sources of ideas and needs, Tapeless is excited about its role in the fixative market and its contributions to wound dressing.

www.tapelessmedical.com

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